What's the best way to talk about your consulting practice? How do you entice people to call you? How do you land engagements?
I've been through this exercise with consulting groups several times this year.
The hard part is explaining exactly where you can help, and what kinds of things clients should hire you for. It doesn't work to talk in vague abstractions and consultant-speak.
Better to talk about the types of problems you fix, the situations you untangle, the things you actually build. Talk about burning issues, holy grails. Offer to take hairballs off their hands. Paint a picture of what the company gets, in concrete terms.
In these times, NOBODY will authorize money for assessments, audits, reviews or other . That's foofery for good times. Nowadays, you get paid only for untying knots, bringing in business or saving someone's ass.
