If you must use generic email addresses on your site, make them inviting, low-threat, human. And create them from the customer's perspective, not yours.
Sales@enterprise.com suggests it's all about your sales department. Your sales. Plus, a customer may feel she's only inviting a salesman to pounce. Not inviting.
Try: Answers@enterprise.com, Helpteam@enterprise.com, AskUs@enterprise.com, PricingDesk@enterprise.com, Questions@enterprise.com.
Better still, use someone's actual name.
