How to talk about hard drives: Stories or specs?

To me, a hard drive is in the same category as a hot water heater or garage door opener.  You think about it briefly when buying, then never again until it breaks.

It's a classic 'low-involvement' product, as the marketing pundits say.

So how do you talk about them to customers? 

It's interesting to see how Seagate and LaCie approach the issue -- from opposite sides.