Picture two groups of creative people. Writers, designers, illustrators, whatever.
Both groups receive the same assignment: Get people drooling for this product. Or get people fascinated with this company.
One group is told: "Limits are off. You have total creative freedom. No taboos, no specs, no media or budget limitations."
The other group hears: "Do anything you want, but do it in 189 square inches, in two colors, no video, no flash, for only $900, and seven hours. And it must not suck."
Which team will come up with the startling and compelling idea?
Bet on the folks with the impossible constraints.